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black Samsung Galaxy smartphone displaying Amazon logo According to a news release, the FTC on Thursday voted to open up public comment on a proposed rule that would "combat deceptive or unfair review and endorsement practices." This would include practices such as fake reviews, suppressing negative reviews and paying for positive reviews. It turned out to be a prescient move. Reviews have since become widely used, and are especially important for smaller brands seeking to build credibility. In a Pew Research study from 2016, roughly eight-in-ten Americans said they consult online ratings and reviews when buying something for the first time. Illicit actors, in turn, have manipulated this process to drive sales. A recent study published in the INFORMS journal Marketing Science found that marketers selling on Amazon, Walmart, Wayfair and other marketplaces purchase fake reviews. The study looked at fake reviews on Amazon, and found that they had an impact on sales and ratings of the brands. A dissenting view Commissioner Christine S. Wilson opposed the publication, and was the lone dissenting voice on Thursday. "Rather than churning out another proposed rule, perhaps we should stay the course on these initiatives and devote the incremental resources to enforcement in other critical areas," Wilson said. Wilson called on the commission to pay more attention instead to enforcing the Opioid Addiction Recovery Fraud Prevention Act, which inflicts penalties on bogus treatment programs. Fake review websites: This is when a seller sets up a purportedly independent website or organization to review or endorse its own products. high quality imitation bagsbest replica bags to buy