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On the product detail page, under your product title, you see the average star count left by customers of a product. Amazon's default for displaying the list of ratings on the product detail page is by top ratings first. These are ratings that have been voted "helpful" by other shoppers or receive a significant number of clicks to read through the full review. Not too long ago you may have noticed a change if you diligently watch your product stars. After these stars, used to be the word "reviews" that linked to the review section for a product. Amazon quietly changed it to "ratings," as shown below. Rating Body: Shown in blue above. Allows the consumer to expand on their experience with a product in detail. The review that a shopper writes is also crawled and indexed by Amazon to help the algorithm learn how customers search for your product. Tags: Shown in orange above. Tags or badges on ratings – including "Verified Purchase," "Top Contributor," "Vine Program," and "Early Reviewer Program" – lend credibility or context to the review. Ratings with the verified purchase tag indicate that the reviewer purchased the product on Amazon. The top contributor tags are applied to Amazon shoppers who purchase and rate products frequently within that product's category. That shopper's concentration of ratings demonstrates their knowledge in that product category. The Vine and Early Reviewer tags signify that the rating was left by a consumer who was incentivized by Amazon to leave the review. Products with good review ratings are strong options for ads. The rule of thumb is that you want a product to have a minimum of 3.5 stars before you invest in advertising. The star ratings are featured in the ad space and are a large factor many shoppers use to determine whether to purchase a product. Sellers can respond to a review via the comments section on the product detail page. It is against Amazon's terms of service to contact a customer about a poor review or incentivize them to change it. Amazon is known for prioritizing the customer experience – sometimes notoriously so – especially within the rating section. The Early Reviewer Program is a stripped-down version of the Vine program, but available to sellers. Shoppers in this pool are the first to purchase a product and are offered a $1 to $3 digital credit from Amazon for submitting an unbiased rating of the product. camera bag cyber monday
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