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Amazon Going Easy on Some Sellers Using Fake Reviews Amazon has extremely specific rules around customer reviews on its platform. In brief, third-party sellers are not allowed to provide incentives to buyers in hopes of receiving an excellent review. In addition, Amazon sellers cannot acquire fake reviews, friends and family reviews, or employee reviews. There are a few possibilities why this strategy was implemented: First and most important, sellers must stop the bad behavior. They cannot assume that their account and their employees are innocent. Many times, account owners don't realize that they have a brand manager, team member, friend, or family member who wrote or acquired fake reviews. Next, it's critical to stop any services that may have acted on the seller's behalf. This includes collecting a file of related information, such as emails canceling the service, payment records, and past emails. Amazon may ask for these documents as part of the appeal process. A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups. A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method) and asks the buyer to change or remove the review, before or after the refund or reimbursement. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups. A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product's star rating via review aggregation. camera bag cyber mondayfake designer bags cheap