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Because TikTok was created to share videos, it has carved a niche for itself as a social space where people can create entertaining, funny, outrageous and even informative videos and share them with other users worldwide. The reason for this is that TikTok has a Copyright License Agreement or IP Licensing Agreement with many labels and artists – something that YouTube and Twitch do not have. When TikTok started gaining momentum, record labels quickly saw how it could be beneficial to allow the use of their music on the platform, as it provided a tremendous marketing opportunity. That is why great music is all over TikTok, making the platform all that more engaging. Entertainment Using TikTok to research the category you're in will give you an idea of what competitors are doing, what they're offering and how they are speaking to consumers. You can use insights to narrow down your keywords, hashtags, and identify potential influencers to work with. Branded hashtags As with any form of digital marketing, you'll want to measure how your branded content is performing on TikTok. This is the case whether your content is organic or paid advertising. Engagement rate camera bag cyber monday
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