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A new year brings a new opportunity to save a boatload of cash on all those must-have items, as we inch closer to Amazon's budget-busting sale, Prime Day 2023. If you've had your eye on a new fitness tracker to work on that last-minute summer bod or hunting for a new smartphone to replace your smashed and bashed current one, the Prime Day sale is arguably your best time of year (outside the even larger Black Friday sales) to snag as many deals and discounts as your bank balance can cope with. If you found Amazon's Spring Sale pleasantly useful for fulfilling your purchasing needs, then the upcoming Prime Day sale is the next level up, with previous years unlocking more than 50 per cent off everything from dumbells and laptops to beard trimmers and mattresses –and almost anything else you can think of for that matter. If you're itching for a bargain to stock up on gadgets and potential gifts for later in the year, Prime Day presents the perfect opportunity for some happy shopping. But when is it? Read on to find out. When is Amazon Prime Day 2023? The 2022 Prime Day sale returned to the usual July dates for 2022, but there's been little consistency over the years, making it difficult to predict 2023. Originally, it's been set for mid-July, but in 2019 it was in June, then it moved to October during the following two years as the world tackled the ongoing coronavirus pandemic. Although 2022 marked the first year it was back regular scheduling, and we can't imagine Amazon wanting to change the dates again. It's usually placed in the summer so that stock can be refreshed ahead of the Black Friday sales in November, and so if we had to place a bet, we'd expect the sale to return to July for 2022. As you should now expect, Amazon Prime Day stretches well beyond the conventional definition of a single day, with discounts landing online a few weeks ahead of the official start date, and then the proper sale lasting two days. For example, the 2022 sale started at just-gone midnight on July 12 and finished at midnight on July 13. The general trend has been to give all you shoppers as long as possible to grab all the deals your clicking finger can collect, so we wouldn't be surprised if it was another two-day sale next year. What is Amazon Prime Day? The online sale should be in every bargain hunter's diary, largely because it's the best time of the year – outside of Black Friday and Christmas – to save heaps of cash on a treat. The two-day offering slashes prices on Amazon's top branded products like Kindles, Echo speakers and Ring video doorbells, but also generally keeps prices low on everything else. No, seriously, there are massive reductions on things like Oral-B toothbrushes, fitness trackers, smartphones, nose and ear hair trimmers, and clothes, with some prices dropping by up to 50 per cent for the ultimate thrifty shopping experience. high quality imitation bagsreplica designer bags wholesale