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What started out as a celebration of Amazon's 20th anniversary in 2015 has now transformed into one of the most awaited and successful global retail occasions. The mega online event is all set to run between July 11-12 this year. According to Andrew Lipsman of Insider Intelligence, "Mid-July used to be one of the sleepiest times for retailers, and Prime Day has really reshaped the dynamics." Though Amazon Shoppers still have some time left to get into their buying shoes, it's the right time for Amazon Sellers to start their preparation for Amazon Prime Day 2023. In this blog, we will deep dive into the best practices that sellers need to follow to make it big this year. Our checklist will help sellers prepare for days before, during, and after Amazon Prime Day 2023. Optimize product listings: Make sure your product titles, descriptions, and photos are current and optimized for search rankings when creating product listings. Use relevant keywords and eye-catching imagery to draw in more customers. By leveraging Amazon ads strategically and optimizing the look and feel of your different products you can drive meaningful traffic to Amazon store and even your website. Head over to our detailed guide on Amazon Ads to learn how to maximize their true potential. Keyword & ASIN Targeting: Amazon's Search-term report can help you big time with keyword targeting. You can identify your high-performing keywords with a fine level of granularity for any number of days with DataChannel. Interestingly, you can also target your competitor's product detail pages (PDP) by targeting specific ASINs. If running ads on competitor's PDPs turns out fruitful for you in the days before the sale then you can also use a mix of both Keyword and ASIN targeting on the big day as well. Monitor performance: Throughout the Prime Day event, monitor your sales, traffic, and cost-per-click to spot any problems or areas for improvement. Generally, the CPC tends to remain somewhat higher during the Prime Day Sales event, so you can manage your advertising budget and promotional offers accordingly. Sales Data Analysis: Even though the Prime Day event only lasts for 30 hours, vendors can still anticipate purchases in the days that follow. Sellers can get a complete picture of their retail analytics by determining the new-to-brand customers, if the ASINs or keywords they targeted performed as per expectations or not, and by comparing their sales and traffic report before, during, and after the sales. Amazon Prime Day is a mainstream retail event, and shoppers wait for it eagerly. It provides sellers the best opportunity to increase their foothold among customers. But all of this would mean nothing if you don't have your data ready, it is as crucial to measure and evaluate your marketing techniques so that your money doesn't go down the drain. By incorporating our above-mentioned techniques, sellers can leverage the sales event and Amazon platform to its fullest potential. Cost effective ETL with DataChannel camera bag cyber monday
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